Activity 1 : StatCounter

  • The most popular page is Graduation Photo Fun Pix by Wilton.
  • Most of the visitors come from this address:  cakerysupplies.com/store/WsDefault.asp?curpage=1&
  • The top 3 keywords being used to find the site are; "toy story cake pan", "Clearance Cake Decorating Supplies", and "football cake decorations".
  • The search engine brings the most amount of traffic is www.google.com.
  • The search engine brings the lease amount of traffic is www.google.ca.
  • The visit length categories has the highest proportion of visitors is less than 5 seconds.
  • The country that brings the most visitors is United States.
  • Australia ranked 2nd in terms of referring countries.
  • The top 5 most popular browser being used by visitors are Chrome, IE, IE, Firefox, and IE.
  • The IP Address is 174.44.100.160.
  • This person is probably located in Casper, Wyoming, United States.
Download Logs


Activity 2 : Other Tools
AWstats:
  • Written in Perl.
  • Has variety of log formats and runs on variety of operating systems.
  • Basic report but extremely useful which use raw data.
  • AWstats processes these log files which organizes the data in basic reports.
  • Store logs in physical webserver.
Google Analytics
  • Categorized as log analysis tool.
  • Depends on cookies.
  • More accurate than AWstats.
  • Doesn't detect javascript when it is disable.
Independent Exercises
Independent Activity 1: Split Testing
What is split testing?
A way of testing two different selling points, in this case a website, so it would be a web page, to find out which one performs better.

Why is it important?
To find the efficient method of the best return and improve that results.

Besides websites, there are varieties of advertisement can be improved by split testing, they could be many versions of TV advertisement but refer to the same product, advertisement on buses with different design but also refer to the same product, and etc.

Independent Activity 2 : Split Testing : An Example

Case Study 1 - You are not very confident that the ads will have different long term response rates.

Case Study 2 - You are approximately 90% confident that the ads will have different long term response rates.

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